The business of the Sunzen Group began as a part of Pfizer, and changed its name to Sunzen Corporation in 1998 under a management buyout exercise. We assumed our present name in 2007, and listed on the MESDAQ Market of Bursa Malaysia Securities Berhad in 2008.
In order to promote a younger trend for the group, as well as becoming more competitive and ensuring a comprehensive development, the new shareholders formed by various professional management figures, had in 2014 undertook an equity takeover exercise on Sunzen Group, subsequently establish a management team that consists of old faces and new faces, to achieve management specialization, technical specialization and market diversification.
Upholding the motto of Sunzen Group, the antibiotic-free “green” products which are developed by Sunzen Group, aims to improve the productivity and the overall health condition of the animal groups such as poultry, swine, goats, cattle, and companion animals in a more natural way.
These products comply with the international safety standards, making sure that the public, who consumes meat or animal products, will not be harmed by the unhealthy substances which they could consume indirectly.
Today, our green products are widely available in the local and international animal health markets, be it China, Philippines, Taiwan, Vietnam, Thailand, Iran and other countries.
The new management is not only strengthening its original brand quality and reputation, but also putting in more efforts in the research and development work, to promote its new products in the local market and oversea market. At the same time, marketing and promotional works will also be strengthened, in a move to expand its existing sales networks gradually. At the moment, we have successfully made the brand name of Sunzen Group to penetrate into the major farm animal markets.